Using correct codes will ensure accurate color reproduction. Color code choice depends on the intended output (print or digital). Color CodesĬolor code equivalents for Northwestern Purple and related tints are provided below. When setting text at sizes smaller than 12 points, process black and its tints should be used. NOTE: Rich black and its tints should be used in place of process black in all instances except body text. Don’t rush to fill up a page-white space helps to focus attention on what is there. Rather than viewing white space as a blank area, see it as a pause. This guideline also helps us to be mindful of content length. By incorporating plenty of white space, we ensure that our communications feel clean and modern. Adhering to these color guidelines will result in clean, comprehensive communications that are instantly recognizable as Northwestern’s.Īlthough our new color palette is based on Northwestern Purple, the predominant color in most layouts should be white. The strength of our palette is its consistency. Print Order stationery and business cards or get started on a publication project.Signage & Environmental Branding Browse our environmental branding gallery for inspiration and find banner-design assistance, signage fonts, paint colors and more.Meetings & Presentations Download Zoom backgrounds, PowerPoint templates and Word document templates.Videos Get videography guidance, download branded videos or find graphic templates to use in your videos.Websites Access tools and resources for building a website using the Northwestern branded templates.Email View email newsletter best practices or email signature guidance.Social Media Find guidelines and best practices for developing and maintaining an effective Northwestern-affiliated social media presence.Brand Kits Find essential elements of our brand.Photos & Imagery Find best practices for composing photographs, digital photo quality guidelines and information about photo sourcing.Graphic Elements Learn about the graphic design elements that create Northwestern's unique and recognizable look. ![]() Color Palettes View Northwestern's color palettes, color codes and usage guidelines.Fonts & Typography Access the brand fonts and learn about the font options.Logos & Lockups Get the Northwestern wordmark and logo for your branding needs or find your school's lockup.Inclusive Language Guide Use Northwestern's guidelines for communicating in an inclusive manner.Copy Editing Discover common copy-editing mistakes and how to correct them.A to Z Style Guide Reference Northwestern's comprehensive style guide for your editing needs.Newswriting Guidelines Get guidance and best practices on writing for news publications.Best Practices for Sharing Content Read guiding principles on digital content development and distribution.Web Writing Guidelines Get guidance and best practices on writing for the web. ![]()
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